One week down, three to go in the monthlong Social Media Bootcamp*. After weeding out some corporate-speak and translating the course into author-speak, three themes are emerging.
Social media is important, but you have to have a strategy for when and how to use it. Social media does not equal promotion. It’s mainly a way to keep your ear to the ground for opportunities, and mingle. Self-promo is a no-no. Besides using social media networks to look for ideas and opportunities, use it respond to criticism, chime in on topics that interest you, and/or be helpful to others. Once you have your strategy, schedule 40 minutes every 1-2 days to check your channels, but otherwise, don’t exhaust yourself.
For writers, I think blogging is where it’s at. Rather than dump too much time into Twitter, spend the time on 1-2 quality blog posts per week. It’s normal for a good post to take anywhere from three to seven hours of work. Read and comment on other’s blogs. Obsess over not being boring.