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What I’ve learned about indie publishing so far

Friday, March 12th, 2010

Proofreading fail!

Proofreading fail!

1.Typographical errors are more difficult to get rid of than cockroaches.

2. Never, never, never assume you can do it alone. “Indie publishing” means “not a Big Six publisher.” It does not mean, “I am an island of astounding writing, editorial, graphic design, technological, and business savvy.”

3. At first you will feel like you’ve just been given twenty dollars in change for a five, because you can put your book on Amazon whenever you want.

4. And when that feeling wears off, you realize, “Oh shit. It will be on Amazon whenever I put it there.” See #1.

5. When you publish yourself, it’s easier to remember that you are writing for readers, not for the approval of a system.

6. People will automatically assume your book sucks because it’s not from Random House. They could possibly be right. Therefore, do your best work and see #2 and #5. If they still assume your work sucks, thank them for their opinion, and then advise them under your breath to go to hell.

7. There are a lot of other indie-published writers. Yet indie publishing is an unknown phenomenon unless you are a writer or work in the publishing industry. We writers should work together to change that.

8. Put profiles on Twitter, Facebook, SPANnet.org, and the Association of Independent Publishers, and participate in a helpful way. Offer advice on subjects you understand, and ask questions about ones you don’t.

9. Start marketing your book early. Take advantage of all opportunities, but be careful not plug your work too often. Also remember that your threshold for “too often” is much higher than everyone else’s.

10. Get quality blurbs and reviews.

11. Never hesitate to ask people you trust for their opinion of the book before it goes to press. (See #2.) Those early readers are likely to tell you things you don’t want to hear, but at least they will be constructive about it, and you still have time to make changes.

12. Research your publishing options thoroughly. If you have a lazy streak, be honest with yourself about it, and check your work with an expert. (See #10). People are surprisingly helpful.

A few tools for writers with websites

Friday, February 26th, 2010

Here are a few free tools for networking with other writers, getting the word out about your website, and evaluating its performance. … Also, the frequency of my posts about building an online presence are probably misleading. Despite appearances, I am not spending hours online, am indeed writing a new novel, and am keeping up with editing projects!

Technocrati: It is my understanding that if you have a blog, listing it on Technocrati will increase your traffic and web rankings. Once you create a profile, you’ll get a claim code (like this: P9MM9PVRFXT7), which you post on your blog (as I am doing now), by which they’ll verify your blog and eventually include it in their databases. It is also my understanding that Technocrati is valuable enough to make the long wait for verification worthwhile.

Website Grader: The tool scores your site on a 1-100 scale, and tells you what you need to do to make it easier to find, push it higher in Google’s Page Rank system, and communicate better with your audience. (Yay, Julia Stoops of BlueMouseMonkey.com, who designed this site! It got an 87 right off the bat.)

Twitter: OK, obvious one. But I’ve found that 15 minutes a day of sharing useful content, and hash-tagging keywords (e.g., #publishing), will accrue relevant followers and also turn up helpful articles, depending on whom you follow. Not sure how some people gather followers who number in the thousands, but I get two or three new followers every day by using Twitter moderately. I’ve found that I’d rather limit my Twitter-time to the book industry, and save Facebook for chatting with friends.

SPANnet.org: If you have a book out, join this free and growing community of authors. Most are self-published. In concept, this is what needs to happen next in publishing–authors need to start working together more to promote each other (rather than themselves), and connecting directly with readers. SPAN may not be there yet, but it’s a step along the way.

***Also recommended by a fellow editor and web-savvy colleague: Google Analytics, which provides free and thorough traffic data for your site.